Ideas
Currently applying artificial intelligence to ecommerce and retail companies, in line with an omnichannel strategy
Skills
Communication, Team working, Data Analysist, Decision making, Work under pressure and motivating
A multi-disciplinary professional with more than 17 years of experience in strategy, analytics, computer science.
Supporting organizations to achieve their objectives through project management, data analysis, marketing, innovation and technology. I am interested in the growth of the country, which I channel through teaching and research, mainly on issues related to e-commerce and Artificial Intelligence applied to the business sector.
Ecommerce
Digital Marketing
Project Management
Research
Artificial Intelligence
Phd Candidate, MBA and Project Manager. I have more than 20 experience in project management and services for media, telecommunications, B2B, education, retail, insurance and research companies. I have an important network of contacts in business and academic circles. I have developed CRM Solutions, Business Management Applications, Media Portals, Websites, E-commerce and Mobile Applications. I have led Digital Marketing, Business Intelligence and Information Systems teams.
Currently applying artificial intelligence to ecommerce and retail companies, in line with an omnichannel strategy
Communication, Team working, Data Analysist, Decision making, Work under pressure and motivating
Creation of CRM on Yellow Pages - improve customer clients and assignement on
Marketing Reseach for Editorial and Digital Products
Customer Satisfaction Research
Business Intelligence Reporting, ad hoc for monthly
Website launch for Larepublica.pe, libero.pe, wapa.pe, aweita.pe and elpopular.pe At La República Digital.
Ecommerce development for Crisol.com.pe, Xiaomiperu.com , oeschle.pe and movistar.com.pe
Mobile Application for Yellowpages and La República
Datawarehouse for Commercial Area at Yellow Pages
Datawarehouse for Larga Distancia - National and International divisions
Operations Management for Telefonica - Larga Distancia - National and International divisions
Website for consulting on Telefonica - Larga Distancia
Analytics and SEO for Crisol, Movistar, Niubiz, Xiaomi Peru, Factura Activa, Rumbos del Perú, Páginas Amarillas, Crisol , ESAN , Oeshle
CRO for Movistar for 2 years, improving on 170% conversion rate indicator
CRO for pre-launch at ESAN
Advertising support for Oeschle.pe
Digital Marketing at AI Reseach
Data mining for portfolio composition at Yellow Pages using Apriori Algorithms
Predictor for Sales at Movistar using Xboost algorithm
Investment on activities based on Logistic Regression
Customer segment for Crisol using K-means
Predictor for traffict based on Phophet
Reader, researcher, discipling sports
MORE INFO: msalazark@gmail.com
CATEGORY: Project Manager, Researcher, Digital Marketing, Data Science
DATE:
December 16